Reasons Why You Must Invest in Instagram Ads – Part 2

As we discussed in our last article, there are three key reasons why investing in Instagram ads is a smart move for businesses of all sizes. With over 2 billion active users, it is a popular social media platform. Investing in Instagram ads is brilliant for any business, as it allows you to reach a large audience of potential customers.

There are several reasons to invest in this marketing tool, but one key reason is that its users are frequently active. It is critical because it means that your ad will have a better chance of being seen by potential customers. Additionally, it also means that you can target a broader range of users with your ads since they are more likely to be using the app regularly.

We have listed another reason in the previous blog. But you should continue reading this piece if you still doubt whether this investment is worth it.

50% of IG Users Visit a Website after Seeing a Story

If you are not already using Instagram Stories to promote your brand, now is the time to start. A recent study found that 50% of Instagram users have visited a website to buy a product or service due to seeing it in Stories.

That is a significant number; it should be all the motivation you need to invest in Instagram ads. What better way to reach your target audience than placing your ad right in front of them as they scroll through their feed?

Adding a product tag to your Instagram posts can be a brilliant way to increase traffic to your website. By tagging your products in your posts, you make it easier for consumers to find and purchase them. Product tags can also help you track your posts' performance and understand which products are most popular with your audience.

To add a product tag to your Instagram post, click the Tag Products button under the image. From there, you can select the product you'd like to tag and add a link to the product page on your website. Product tags are an excellent way to increase website traffic.

Tit Is Cost Effective

As you may have noticed, the average CPC for Instagram ads is $1.23. You may think this is low, especially compared to other social media platforms like Facebook. But before you write off Instagram as a viable option for advertising, it is essential to understand a few things about this relatively new platform.

First of all, Instagram is still growing. It is one of the fastest-growing social media platforms, and more potential customers come with more users. Secondly, the average CPC on Instagram is lower because the competition is not as high as on other platforms. It means that your ads have a better chance of being seen by potential customers.

Lastly, Instagram is a visual platform. It means that your ads need to be eye-catching and visually appealing. Luckily, there are numerous ways to make your ads stand out on Instagram.

So, if you are looking for a cost-effective way to reach potential customers, Instagram should be on your radar. With a bit of creativity, you can create ads that are both effective and affordable.

Conclusion

If you are looking to invest in advertising on Instagram, you should consider doing so. The platform boasts over 800 million monthly active users, making it a great place to reach potential customers. Plus, with features like Instagram Stories and Instagram Live, you can create engaging, interactive ads that grab attention and drive results.

If you feel uncertain about how to start your Instagram ads campaign, you should consult Yeppy Marketing. We will help you every step of the way to get high returns from your investment. So, contact us now to book a consultation!