Don't Get Left Behind: 7 PPC Trends to Watch For These 2023

December 7, 2022

Are you looking for the top PPC trends to watch in 2023? If so, you've come to the right place. In this comprehensive guide, we'll discuss the seven most important PPC trends that you should be aware of in the coming year.


We'll cover everything from the rise of AI and voice search to the continued growth of ecommerce and the importance of mobile advertising. So, without further ado, let's dive into the top PPC trends for 2023.


1. Increased Focus on Mobile-First Advertising


With more and more people using their smartphones and mobile devices to search the internet, it's no surprise that mobile-first advertising is one of the top PPC trends to watch out for in 2023.


According to Statista, the number of global mobile internet users is expected to reach 4.68 billion in 2021, up from 3.5 billion in 2016. This trend is only going to continue in the coming years, which means that businesses need to make sure their advertising campaigns are optimized for mobile devices.


2. More Advanced Use of AI and Machine Learning


The use of artificial intelligence (AI) and machine learning in PPC is nothing new. However, these technologies are becoming increasingly sophisticated and are being used for a wider range of tasks, from keyword research to ad copywriting.


In 2023, we expect to see even more widespread use of AI and machine learning in PPC, as businesses look to gain a competitive edge by using these technologies to automate and optimize their campaigns.


3. Greater Use of Voice Search


Another trend that is being driven by the increasing use of mobile devices is the rise of voice search.


With the popularity of voice-activated assistants like Siri, Alexa, and Google Assistant, more and more people are using their voices to search the internet. In fact, comScore predicts that by 2020, 50% of all searches will be voice searches.


This trend has major implications for PPC, as businesses need to make sure their campaigns are optimized for voice search. This means using natural language keywords and creating ads that are designed to be read aloud by voice assistants.


4. Continued Growth of Ecommerce Advertising


Ecommerce is expected to continue growing rapidly in the coming years, and this will have a major impact on PPC advertising. More and more businesses will be selling their products and services online, and they'll need to use effective PPC campaigns to reach their target audiences.


5. Expansion of Visual Search


Visual search is a relatively new technology that's beginning to gain traction. With visual search, users can take a photo of an object and search for it online. This can be used for products, locations, and even people.


6. Proliferation of Ad Blockers


Ad blockers are software programs that block ads from being displayed. They're becoming increasingly popular, especially among younger internet users. This trend is likely to continue in the coming years, which could pose a challenge for businesses that rely on PPC advertising.


7. Rise of Alternative Ad Platforms


There are a number of alternative ad platforms to Google and Bing, such as Amazon Advertising and Snapchat. These platforms are growing in popularity, and they're likely to become more important in the coming years.


Conclusion


PPC is an ever-changing field and one that requires constant vigilance to stay ahead of the curve. The above trends are just a few of the many that will be worth watching in the coming year. As always, the best way to stay ahead of the game is to stay informed and to be willing to experiment with new approaches.


Yeppy Marketing is a digital marketing agency in Cape Coral providing various digital marketing services. Say goodbye to failed marketing campaigns and hello to innovative, efficient digital marketing solutions with us at Yeppy Marketing! Hire us today!

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