7 Key Web Design Statistics Businesses Should Know in 2023

February 1, 2023

In the world of web design, staying up to date on the latest trends and statistics is essential for staying competitive. As technology advances and the web design landscape continues to evolve, it's important for businesses to understand how their website design affects their bottom line. 


This guide will provide you with seven web design statistics that will help your business grow in 2023.


Let's get started!


1. 73% of Consumers Say That a Website's Design is the Number One Factor in Determining the Credibility of a Business


It's no secret that people judge a book by its cover. The same is true for websites. In fact, 73% of consumers say that a website's design is the number one factor in determining the credibility of a business. This means that if your website looks dated or is difficult to navigate, potential customers are going to click away before they even get to know your business.


2. 48% of Users Say That if They Arrive on a Website and Can't Figure Out How to Do What They Want, They'll Leave


If your website is confusing or difficult to use, you're going to lose potential customers. In fact, 48% of users say that if they arrive on a website and can't figure out how to do what they want, they'll leave. This means that it's important to have a well-designed website that is easy to navigate. If your website is complicated or difficult to use, you're likely to lose potential customers.


3. 94% of First Impressions are Design-Related


First impressions are important, both in person and online. In fact, 94% of first impressions are design-related. This means that if your website looks professional and is easy to navigate, you're more likely to make a good first impression on potential customers. On the other hand, if your website is cluttered or difficult to use, you're likely to turn potential customers away.


4. Users Spend an Average of 5.94 Seconds Looking at a Website's Main Image


Images are a powerful tool that can help you make a good first impression on potential customers. In fact, users spend an average of 5.94 seconds looking at a website's main image. This means that it's important to choose an image that is representative of your business and that will catch the eye of potential customers.


5. 36% of Users Believe That a Website's Design is a Reflection of the Company's Quality


One of the most important web design statistics for 2023 is that 36% of users believe that a website's design is a reflection of the company's quality. This means that if your website's design is outdated or not up to par, potential customers are going to assume that your company is not worth their time. To make sure that your business is perceived as being high-quality, you need to make sure that your website's design is on point. This can be achieved by working with a professional web designer or by using a high-quality website builder such as Squarespace or Wix.


6. 89% of Consumers Have Stopped Doing Business with a Company After a Bad Experience on Their Website


Another important web design statistic for 2023 is that 89% of consumers have stopped doing business with a company after a bad experience on their website. This could be due to a number of factors, such as a website that is difficult to navigate, slow to load, or not mobile-friendly. Whatever the reason, it's important to make sure that your website is designed in a way that provides a positive experience for users. Otherwise, you run the risk of losing potential customers.


7. 70% of Small Businesses Do Not Have a Website


One of the most surprising web design statistics for 2023 is that 70% of small businesses do not have a website. This is a huge missed opportunity, as a website is one of the best ways to reach new customers and grow your business. If you don't have a website, now is the time to get one. And if you do have a website, now is the time to make sure that it's designed in a way that will help your business succeed.


Conclusion


Web design statistics show that businesses need to invest in their online presence in order to grow in 2023. Consumers are increasingly turning to the internet to research products and services, and businesses need to ensure they are visible and easy to find online. A well-designed website that is optimized for search engines is essential for any business looking to succeed in the digital age.


Yeppy Marketing is a digital marketing agency in Cape Coral providing various digital marketing services. Say goodbye to failed marketing campaigns and hello to innovative, efficient digital marketing solutions with us at Yeppy Marketing! Hire us today!

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