3 2022 Digital Marketing Facts & Statistics You Should Know

September 27, 2022

Digital marketing is one of the most important aspects of any business in the modern world. It is the process of using digital channels to promote or market products or services to customers. 

 

Digital marketing can be done through various means, including but not limited to email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising. 

 

With the right digital marketing strategy, businesses can reach a larger audience more effectively and efficiently. Here are some digital marketing facts and statistics that you should know for 2022:

 

1. There Are 3.2 Billion Social Media Users Every Day

 

According to recent statistics, there are 3.2 billion social media users worldwide. That’s a lot of people! And what’s even more impressive is that this number will only continue to grow.

 

So what does this mean for businesses? Well, it’s simple. If you want to reach a large audience, then you need to be on social media. There’s just no way around it.

 

But what platforms should you be on? That’s a tricky question because it depends on your target audience. However, some popular social media platforms include Facebook, Twitter, Instagram, and Snapchat.

 

Regardless of your chosen platforms, it’s important to remember that social media is all about engagement. So make sure you post content your audience finds interesting and valuable. You may also consider Facebook or Google ads to tap into a new market.

 

2. More than Half of Ecommerce Customers Order Using Their Mobile Phones

 

As the world becomes increasingly digitized, it's no surprise that more and more people are using their mobile phones to shop online. A recent study found that more than half of all eCommerce customers now use mobile phones to make purchases.

 

There are a number of reasons why shopping on a mobile phone has become so popular. For one, it's extremely convenient. People can shop from anywhere and don't have to be tied to a desktop computer.

 

Another reason is that mobile phones are becoming increasingly sophisticated and can now handle more complex transactions.

 

In the past, mobile shopping was limited to simple tasks like checking prices or reading reviews. But now, with the advent of powerful smartphones and fast mobile networks, people can do everything from browsing products to adding items to their shopping carts and completing purchases.

 

3. 71% Of Customers with Good Experiences Recommend the Company to Others

 

In today's world, word of mouth is more important than ever. With the rise of social media, customers can share their experiences with a company with their entire network with just a few clicks.

 

Companies can do a few key things to ensure customers have a positive experience.

 

First, it's important to ensure that your product or service is high quality. If your product isn't up to par, customers will likely have a negative experience.

 

It's also essential to have excellent customer service. If customers have a problem, they should be able to get in touch with someone who can help them quickly.

 

Additionally, it's important to be responsive to customer feedback and complaints. Showing that you're listening to your customers and taking their feedback seriously can go a long way in creating a positive customer experience.

 

Final Thoughts

 

As we can see from the above statistics, digital marketing is becoming increasingly important, with businesses needing a solid online presence to succeed. To stay ahead of the curve, keeping up with the latest trends and statistics is essential. With the right digital marketing strategy, businesses can reach a wider audience and see significant ROI.


For digital marketing in Fort Myers,Yeppy Marketing is the company to call. We are a website design company with digital marketing expertise that will help you with SEO, social media, and other trends. Give us a call to get started today!

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