Instagram Marketing Trends You Need to Follow in 2022 – Part 1

September 20, 2022

With the last quarter of 2022 rolling in soon, you might wonder what's in store for the top social media platforms and what the top marketing trends are.

 

Instagram has grown to become the most profitable social media platform.

 

Right now, Instagram is the leading photo and video sharing social platform, where 90% of Instagram users are following at least one business, with over 200 million checking out as least one business profile each day.

 

With Instagram ever so popular, we expect a lot to happen on Instagram over the next few months. Let's discuss those trends here:

 

Shopping Features Will Continue to Reign

 

As Instagram continues to see a growth in popularity, we expect to see more shopping features added to the platform. This is fantastic news for businesses who are looking to reach a wider audience, as well as for shoppers who are looking for more convenient ways to purchase items.

 

Some of the shopping features that we expect to see more of in the future include the ability to purchase items directly from Instagram posts, as well as from Stories. We also expect to see more businesses promoting their products and services using Instagram Shopping.

 

Influencer Marketing Will Gain More Trust

 

As the past years have proven influencers to be helpful in boosting brands, we expect to see more and more businesses turning to influencer marketing to promote their products and services.

 

There are a few reasons for this. First, influencer marketing is a highly effective way to reach a large audience on Instagram. Second, it is a form of marketing that is relatively trustworthy.

 

Consumers are bombarded with marketing messages daily, and knowing which ones to trust can be challenging. But when an influencer that someone follows and trusts recommends a product, that carries a lot of weight.

 

We expect that influencer marketing will still grow in popularity and effectiveness in the coming months.

 

Community Engagement Features Will Be Even More Popular

 

We expect to see more community engagement features being used on the platform. This could include things like user-generated content, hashtag campaigns, and influencer marketing.

 

User-generated content is a great way to get people involved with your brand and connect with your customers. Hashtag campaigns are an awesome way to get people talking about your brand, and influencer marketing is a simple yet effective way to get your brand in front of a new audience.

 

We expect to see these community engagement features become even more popular in the coming months, so if you're not already using them, now is the time to start!

 

Instagram Video Stories Is Here to Stay

 

One trend that we expect to see on Instagram in the coming months is an increase in the use of video stories. Stories are a great way to share a quick video clip with your followers, and with the recent addition of the ability to add music to stories, we expect to see even more people and brands using this feature.

 

More People Will Use Reels

 

We think that more people will start using Reels for a few reasons. First, Instagram is constantly promoting the feature on the main feed. Second, more and more celebrities and influencers are using Reels, which means their followers are likely to start using them, too.

 

If you're not already using Reels, we recommend that you start experimenting with it. It's a lot of fun, and you never know – your brand's Reel could end up going viral!

 

Conclusion

 

These are just some of the Instagram trends we expect to see in the coming months. So if you're not already using the platform to promote your business, now is the time to start! An experienced digital marketing agency in your local area can help you.

 

Yeppy Marketing is the leading Fort Myers marketing agency that can help you with your Instagram ads and other online strategies. Contact Yeppy today for more information!

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