2022 Instagram Marketing Trends That Can Benefit Your Brand

September 13, 2022

As a business owner, you always want to stay ahead of the curve when it comes to marketing. You want to be the first to adopt new trends and technologies so you can stay ahead of your competition. 


Instagram is a platform you just cannot overlook when it comes to social media marketing.


With over a billion users who are active each month, Instagram is one of the most popular social networking platforms. And in the upcoming years, it will only grow and improve.


So what can you expect from Instagram in 2022? Below are some of the top Instagram marketing trends that you can benefit from.


Genuine Content Continues to Rule


If experts tell you that content is still king when it comes to developing your Instagram marketing strategy, you shouldn’t be surprised. But what sort of content is most widely consumed?


Consider this to be true: in 2022, authenticity will be a prized ability. Instagram will favor brands that post more Instagram Lives and less-polished material.


In an effort to draw customers, businesses for a while posted highly polished films on Instagram. However, the majority of Instagram users are not drawn to watching professionally produced videos.


This year, start emphasizing authenticity rather than merely providing “perfect” material to your business profile. People want to see the human side of your brand, which is why candid content is growing in popularity.


To produce authentic content, you must use Stories elements like emojis, sliders, gifs, and question stickers to tell stories in your captions.


Instagram Live Content Will Be More Prominent


Instagram Live is one of the brand-new tools that saw explosive growth in both 2020 and 2021. According to Business Insider, the use of Instagram Live surged by almost 70% in a single month in April 2020.


Given that the epidemic and social distance orders forced people to find new forms of communication, this is not at all surprising.


According to researchers, this rise is a result of the fact that people are not designed to live in isolation for extended periods.


During the pandemic, many have resorted to social media to sense that human connection. Naturally, this trend has benefited businesses as well, as it makes it simple for them to expand their audiences and advertise their goods.


The Prominence of Brand Personas Is Growing


What was first just a social media app for sharing photos has evolved into much more. It goes without saying that Instagram now revolves around community, engagement, and conversation rather than just sharing beautiful photos.


In essence, Instagram now emphasizes social more than media. How will this affect the presence of businesses and content producers? They will therefore need to display their personality to the audience.


Bring your individuality to the table in 2022, whether you decide to make more Instagram Stories, use Instagram Reels to get creative, or go live.


Using the Link Sticker Function in Will Be Interesting


In August of last year, Instagram removed the swipe-up feature from Stories in favor of the more intriguing link stickers. This feature was once restricted to verified users or those with 10,000 followers.


Instagram revealed that this feature would be accessible to all accounts, regardless of their following, in October 2021.


Instagram Stories link stickers are a secure way to advertise your work and ensure that your audience sees your website.


Tools for Analytics Are Essential


Use sophisticated measuring tools to monitor and report your results before considering your Instagram marketing budget.


Use analytics tools to evaluate your overall performance and your work against the competition if you want your content strategy to succeed on Instagram in 2022.


In this method, you may determine whether your marketing techniques are effective and, if not, what has to be improved.


Conclusion


Every marketer should read this guide to the biggest Instagram trends for 2022. For this social media juggernaut, this year will be exciting. 


A successful marketing plan this year demands a strong brand presence on Instagram. This is the medium you should use to market your company and message because it has so many capabilities.


Ensure your Instagram ads are a success by working with Yeppy Marketing! We’re a website design company and digital marketing provider of Google ads, Facebook and Instagram ads, SEO, and more in Cape Coral, Fort Myers. Contact us now to start your campaign!

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