The Things Businesses Must Know About Google Ads in 2023

April 26, 2023

As the digital landscape continues to evolve, businesses need to stay informed and adapt their marketing strategies accordingly. This includes keeping up with the latest trends and updates in Google Ads, which remains one of the most popular and effective advertising platforms for businesses worldwide.


In this blog post, we will discuss seven key aspects of Google Ads that businesses must be aware of in 2023.


1. Increase in Cost per Lead


Businesses should expect the cost per lead to increase in 2023. This is primarily due to increased competition among advertisers, as well as the continued growth of the digital marketing industry.


To stay competitive and maintain a strong return on investment (ROI), businesses should focus on optimizing their Google Ads campaigns, improving ad quality, and investing in more targeted keywords.


2. New Ad Formats


Google Ads is constantly experimenting with new ad formats to give advertisers more options to engage their target audience. Businesses should watch for new ad formats in 2023 and be prepared to adjust their campaigns accordingly.


This may involve testing new ad formats, such as carousel ads or sponsored product listings, and monitoring their performance to determine which ads resonate best with their audience.


3. Loss of Expanded Text Ads


In 2023, Google Ads is expected to phase out expanded text ads as it continues to prioritize responsive search ads (RSAs). This means businesses must shift their focus to RSAs and ensure their campaigns are optimized for this ad format.


RSAs allow advertisers to input multiple headlines and descriptions, with Google's machine learning algorithms automatically testing different combinations and serving the best-performing ads. This can lead to better ad performance and more efficient use of ad spend.


4. Competitor Advertising Insights


Understanding your competitors' advertising strategies is essential for businesses to stay ahead in the competitive world of digital marketing. In 2023, businesses can expect Google Ads to provide more in-depth insights into their competitors' advertising performance and tactics. 


By analyzing these insights, businesses can identify gaps in their own advertising strategy, learn from their competitors' successes and failures, and make more informed decisions about their own campaigns.


5. New Ad Assets


Google Ads is continually updating its ad assets to provide businesses with more creative options for their campaigns. In 2023, businesses should be prepared to experiment with new ad assets, such as custom images, GIFs, and interactive elements.


By staying up-to-date with the latest ad assets and incorporating them into their campaigns, businesses can create more engaging and visually appealing ads that drive better results.


6. Added Audio to Video Ads


As video advertising continues to grow in popularity, Google Ads is expected to introduce new features that enhance the video ad experience. One such feature is the addition of audio to video ads, which can help businesses deliver more engaging and memorable ads that capture the attention of their target audience


By incorporating audio into their video ads, businesses can create a more immersive ad experience that resonates with viewers and drives better campaign results.


7. New Malicious Software Policy


To protect users and maintain a safe advertising ecosystem, Google Ads continually updates its malicious software policy. In 2023, businesses should be prepared for new policy updates that may impact their advertising campaigns. These updates may include stricter guidelines around ad content, landing page experiences, and the use of third-party tools


By staying informed about these policy changes and ensuring their compliant campaigns, businesses can avoid potential penalties and maintain a strong advertising presence on Google Ads.


Final Thoughts


As the digital marketing landscape evolves, businesses must stay informed and adapt their Google Ads strategies accordingly. By watching the latest trends and updates, such as those discussed in this blog post, businesses can ensure they are making the most of their Google Ads campaigns and maximizing their ROI.


If you need help managing your Google Ads in Fort Myers, our team at Yeppy Marketing has you covered. We are Pay-Per-Click marketing experts — let’s work together in generating the results you seek. Book a consultation with us to get started today!

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