From Clicks to Foot Traffic—The Power of Google My Business

May 2, 2023

In recent years, the growth of the Internet has helped local businesses gain more exposure and reach customers beyond their physical location. However, it can be difficult for small businesses to stand out in a saturated digital marketplace. This is where Google My Business comes in. In this article, we will explore the effect of Google My Business on local SEO. 


What Is Google My Business?


Businesses may manage their online presence through Google, including search and maps, using the free tool Google My Business. Business owners can create and update their business information, such as name, address, phone number, and hours of operation. They can also add photos, respond to customer reviews, and post updates about their business.


Google My Business and Local SEO


Local SEO, or search engine optimization, optimizes a website's appearance in local search results. When someone searches for a product or service in a specific location, Google uses a complex algorithm to determine which businesses to show in the search results. 


Moreover, local SEO is essential because it helps companies rank higher in these local search results, leading to more website traffic, phone calls, and foot traffic to their physical location.


One of the most important elements in local SEO is Google My Business. When a user searches for a business on Google, the search results often include a map with local companies listed below it. 


These listings are called the Google Local Pack and are based on the user's location and the relevance of the business to their search query.


Businesses must have a completely optimized Google My Business profile containing correct and recent information to appear in the Google Local Pack. This includes the business name, address, phone number, hours of operation, and categories. Businesses can also add photos and videos to their profile, which can help attract more customers.


Moreover, businesses can enhance their online reputation and attract more clients by responding to consumer reviews and resolving issues or complaints. If you need help with brand management, you can hire a digital marketing agency to do the work for you. 


Impact of Google My Business on Local SEO 


Fort Myers is a vibrant city located in southwest Florida. With over 87,000 people, it is a popular tourist destination and a thriving hub for local businesses. The city has seen significant economic growth in recent years, with many new companies opening up and existing businesses expanding.


For local businesses in Fort Myers, Google My Business is essential for attracting customers and improving their online visibility. Here are some of the ways that Google My Business can impact local SEO:


Improved Local Rankings


One of the most significant benefits of Google My Business is that it can help businesses rank higher in local search results. By optimizing their profile with accurate and up-to-date information, companies can increase their relevance to local search queries. This may increase visitors to their website, phone calls, and foot traffic.


Increased Exposure


Google My Business can help businesses gain more exposure online, especially for those who are just starting or have a limited marketing budget. By appearing in the Google Local Pack and other local search results, businesses can reach customers actively searching for their products or services.


Better Online Reputation


Google My Business lets firms organize their thoughts and respond to client feedback. Client reviews are crucial for local SEO. By resolving complaints or challenges, businesses can attract clients and enhance their online reputation.


More Website Traffic


Google My Business allows businesses to add their website URL to their profile, which can drive more traffic to their website. This can be especially important for companies that rely on their website to generate leads or sales. Working with an SEO agency also helps you achieve better results, as they have the expertise and experience to boost your website traffic effectively. 


Boosted Engagement


Google My Business also allows businesses to post updates, photos, and videos to their profile, which can help engage customers and keep them informed about the latest news and promotions. By regularly updating their profile, businesses can build a loyal following and attract more customers.


Conclusion


For small businesses, Google My Business is a valuable resource. Businesses may increase their online visibility, draw in more clients, and raise their chances of turning up in local search results by building a completely optimized profile. Businesses may use Google My Business to expand their consumer base and achieve long-term success with the right plan.


Yeppy Marketing is a digital marketing agency that provides top-quality services such as SEO, website design, local listings & Google My Business, and more. We understand the needs of businesses, so we develop comprehensive marketing solutions to ensure your goals are achieved. Get in touch with us today and allow us to build your strategy!

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